Post by account_disabled on Dec 30, 2023 6:50:16 GMT
TCEB is delighted that the World Exhibition Association UFI mobilized members around the world to meet in Thailand. Confident to elevate Thailand to be a world leader in exhibitions. and the marketing concept "Exhibition Redefined; 360๐ Exhibition Success" will reach the target of direct revenue from exhibitions of 21 billion baht in 2020. Mr. Chiruit Isarangkun Na Ayutthaya, Director of the Convention and Exhibition Promotion Office (Public Organization) or TCEB revealed that the driving force of Thailand's international exhibition industry in 2016 2020 under the guidelines "Exhibition Redefined; TCEB's 3600 Exhibition Success" and hosting the annual general meeting of the World Exhibition Industry Association or The 86th UFI Global Congress in Bangkok will be two important parts in driving the exhibition industry.
Thailand on the world stage “According C Level Executive List to the 2018 Asia Trade Show Industry Report by the World Association of Exhibitions or UFI, Thailand's trade show revenue ranks highest in ASEAN. or equivalent to 232.71 million US dollars from a total of 104 events, Thailand is therefore the center of the international exhibition industry in ASEAN. And we aim to continue to be a leader in Asia.” Guidelines "Exhibition Redefined; 360๐ Exhibition Success" is divided into 5 strategies: 1) Bringing new events to be held in Thailand, focusing on 12 S curve target industries such as aviation and logistics, digital, holistic health services. Future vehicles, etc. 2) Preparing to host an international aviation exhibition.
The focus is on attracting MICE events in the logistics and aviation industries to be held in Thailand. 3) Preparing Thai entrepreneurs for organizing trade fairs to meet standards. Collaborate with the Exhibition Association (Thailand) 4) Integrating cooperation between government and private agencies. and creating a global network of partners, such as penetrating target groups through UFI Asia Pacific Conference Site Trip and ASEAN Association Meeting activities, and 5) supporting the organization of comprehensive trade fairs.
Thailand on the world stage “According C Level Executive List to the 2018 Asia Trade Show Industry Report by the World Association of Exhibitions or UFI, Thailand's trade show revenue ranks highest in ASEAN. or equivalent to 232.71 million US dollars from a total of 104 events, Thailand is therefore the center of the international exhibition industry in ASEAN. And we aim to continue to be a leader in Asia.” Guidelines "Exhibition Redefined; 360๐ Exhibition Success" is divided into 5 strategies: 1) Bringing new events to be held in Thailand, focusing on 12 S curve target industries such as aviation and logistics, digital, holistic health services. Future vehicles, etc. 2) Preparing to host an international aviation exhibition.
The focus is on attracting MICE events in the logistics and aviation industries to be held in Thailand. 3) Preparing Thai entrepreneurs for organizing trade fairs to meet standards. Collaborate with the Exhibition Association (Thailand) 4) Integrating cooperation between government and private agencies. and creating a global network of partners, such as penetrating target groups through UFI Asia Pacific Conference Site Trip and ASEAN Association Meeting activities, and 5) supporting the organization of comprehensive trade fairs.