Post by warner123 on Feb 27, 2024 6:09:39 GMT
To understand what Digital Strategy is , we must first understand what Digital Strategy is not. The beginning of the so-called “ Digital Age ” occurred in the year 2002, the time when people managed to manage a large amount of information thanks to digital technologies. Since then, the digital world has undergone continuous transformations, which have radically changed the way we do business, communicate, learn and live. According to Gartner forecasts, in 2024 digital technologies will be even more at the center of every business strategy , and organizations that do not adapt could risk losing competitiveness and value. At the turn of the 2000s many large companies were destroyed by the digital revolution .
The Kodak case is clear , a company that has been a world leader Uruguay Mobile Number List in the photographic world for 70 years. In 2012 the company went from 19 billion in turnover to around 7 billion in debt. The same fate befell another famous cell phone manufacturing company, Nokia . In 1996 the company was the largest manufacturer of these devices in the world and achieved a turnover of over 31 billion in 2001. And then? It plummeted with the launch of the first iPhone in 2007. What do these two historical cases have in common? Companies have failed to keep up with the digital revolution , leaving the field open to competitors who have been able to adapt better and more quickly to the changing market. The companies mentioned had solid foundations of traditional strategy . They had relationships, contacts, a large number of customers worldwide. They had a great starting point.
This underlying fertile ground, however, is completely missing from the new companies that have arisen in recent years. All digital operations and zero traditional strategy. So what is Digital Strategy? It is the union of these two worlds . Following a digital strategy in the company means exploiting all the resources already available, combining them with modern technologies to maximize competitive advantage, company value and profit. It also means being able to anticipate and respond to changes in the market, customers and society, taking advantage of the digital innovations that evolution in this field offers us. What is Digital Strategy? what is digital strategy There is a lot of confusion about the definition of Digital Strategy and it is often attributed the meaning that is most convenient in the company.
The Kodak case is clear , a company that has been a world leader Uruguay Mobile Number List in the photographic world for 70 years. In 2012 the company went from 19 billion in turnover to around 7 billion in debt. The same fate befell another famous cell phone manufacturing company, Nokia . In 1996 the company was the largest manufacturer of these devices in the world and achieved a turnover of over 31 billion in 2001. And then? It plummeted with the launch of the first iPhone in 2007. What do these two historical cases have in common? Companies have failed to keep up with the digital revolution , leaving the field open to competitors who have been able to adapt better and more quickly to the changing market. The companies mentioned had solid foundations of traditional strategy . They had relationships, contacts, a large number of customers worldwide. They had a great starting point.
This underlying fertile ground, however, is completely missing from the new companies that have arisen in recent years. All digital operations and zero traditional strategy. So what is Digital Strategy? It is the union of these two worlds . Following a digital strategy in the company means exploiting all the resources already available, combining them with modern technologies to maximize competitive advantage, company value and profit. It also means being able to anticipate and respond to changes in the market, customers and society, taking advantage of the digital innovations that evolution in this field offers us. What is Digital Strategy? what is digital strategy There is a lot of confusion about the definition of Digital Strategy and it is often attributed the meaning that is most convenient in the company.