Post by account_disabled on Mar 7, 2024 8:13:15 GMT
Often our personas are target segments that we hadn't thought of: did you know that your employees can also be targets of corporate storytelling with the aim of transforming them into brand ambassadors? Meeting of people around a table who develop a brand storytelling strategy Define the tone of voice and style Tone of voice is the term that serves to literally express the concept of tone of voice, that is, the characteristics of language, expressions and ways of expressing oneself that a brand adopts for its communication. It is important to define it because it helps to build a brand narrative consistent with its identity and with the values you want to convey. The tone of voice and style can be: Formal Inform them Cold Warm Allusive Persuasive There is no one better than the other, but they all respond to specific communication needs .
The ToV of a law firm will inevitably be different from Greece Telegram Number Data that of a restaurant in a tourist location, but both are designed in relation to the values they want to convey and the target audience. Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 Identify the protagonists of your stories The next step is to identify the protagonists , who will obviously have to perfectly embody what has been said so far. For a brand storytelling campaign aimed at promoting a product, the protagonist could be a hypothetical consumer, but if you are aiming for awareness, it could be useful to get your employees or key people in your brand to talk.
These are obviously examples, every brand storytelling strategy must be studied and thought out according to logics that are renewed from case to case. Define the contents After having established the objectives and identified the target, it is important to understand how to intercept them , through contents that are able to express and enhance all the considerations already made. The contents can be of various types: Textual , such as articles and blog posts Visual , both in the form of images and videos Audio , with the rise of podcasts in recent years One type of content does not exclude the other, but indeed from the perspective of an integrated strategy , it would be successful to think about how to best define the objectives, through a varied content production, as we have already explained in the article that talks about visual content marketing .
The ToV of a law firm will inevitably be different from Greece Telegram Number Data that of a restaurant in a tourist location, but both are designed in relation to the values they want to convey and the target audience. Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 Identify the protagonists of your stories The next step is to identify the protagonists , who will obviously have to perfectly embody what has been said so far. For a brand storytelling campaign aimed at promoting a product, the protagonist could be a hypothetical consumer, but if you are aiming for awareness, it could be useful to get your employees or key people in your brand to talk.
These are obviously examples, every brand storytelling strategy must be studied and thought out according to logics that are renewed from case to case. Define the contents After having established the objectives and identified the target, it is important to understand how to intercept them , through contents that are able to express and enhance all the considerations already made. The contents can be of various types: Textual , such as articles and blog posts Visual , both in the form of images and videos Audio , with the rise of podcasts in recent years One type of content does not exclude the other, but indeed from the perspective of an integrated strategy , it would be successful to think about how to best define the objectives, through a varied content production, as we have already explained in the article that talks about visual content marketing .