Post by samidhasan192 on May 2, 2024 5:29:28 GMT
What is the digital editorial plan The editorial plan (PED) is a strategic document that allows you to manage content releases for social media, the blog, newsletters and so on. Its purpose is both to organize the outings and to share the project with the team. The editorial plan involves the inclusion in the calendar of everything that must be published in a specific period of time.
It can be weekly, monthly, half-yearly, etc.. the important thing is that the time frame is such as to allow an overall El-Salvador Phone Number List vision of the content strategy. The editorial plan is not just an agenda, it is a strategic tool, structured to achieve specific marketing objectives and which allows you to keep under control the activities to be carried out on the various chosen channels . What do you need to create your PED We have therefore seen that the editorial plan is a document that contains a series of actions, reasoning and analyzes useful for carrying out a strategy with a very specific objective. Before writing your strategic PED in black and white, however, you need to evaluate some aspects. EXAMINE YOUR BRAND First of all, think about what all the strengths and weaknesses of your brand are so you will know what to focus on and what you still need to consolidate.
Probably the most important aspect is to identify your unique selling proposition , i.e. the differentiating element that positions your brand above your competitors. What sets you apart. Once you have identified these essential aspects, think about how you want to communicate them, how you want to present yourself and how you want to present your brand. So look for the best tone of voice to get straight to your goal. COMPETITOR Do you know who your competitors are? Do you know what they do and how they present themselves on social media? Monitoring competitors does not mean copying them.
It can be weekly, monthly, half-yearly, etc.. the important thing is that the time frame is such as to allow an overall El-Salvador Phone Number List vision of the content strategy. The editorial plan is not just an agenda, it is a strategic tool, structured to achieve specific marketing objectives and which allows you to keep under control the activities to be carried out on the various chosen channels . What do you need to create your PED We have therefore seen that the editorial plan is a document that contains a series of actions, reasoning and analyzes useful for carrying out a strategy with a very specific objective. Before writing your strategic PED in black and white, however, you need to evaluate some aspects. EXAMINE YOUR BRAND First of all, think about what all the strengths and weaknesses of your brand are so you will know what to focus on and what you still need to consolidate.
Probably the most important aspect is to identify your unique selling proposition , i.e. the differentiating element that positions your brand above your competitors. What sets you apart. Once you have identified these essential aspects, think about how you want to communicate them, how you want to present yourself and how you want to present your brand. So look for the best tone of voice to get straight to your goal. COMPETITOR Do you know who your competitors are? Do you know what they do and how they present themselves on social media? Monitoring competitors does not mean copying them.